Most businesses run on instinct. Business Xray gives you the strategic clarity to grow with confidence.
Diagnose. Advise. Grow.
No sign-up required · Completes in under 10 minutes · Your report is ready in about a minute
Workshop participants have joined from the UK, Ghana, Nigeria, USA, Germany, Indonesia and beyond.
PhD
Strategy & Intl Business
6
Strategic Dimensions Assessed
Free
Diagnostic Report
10 Min
Average Assessment Time
The Problem
Business decisions made on experience alone miss the patterns that data surfaces — leaving growth constraints invisible until they become crises.
Without a structured diagnostic, the real bottlenecks — market positioning, operational inefficiency, financial risk — stay hidden beneath day-to-day activity.
Large companies invest in strategy consultants, advisory boards, and intelligence platforms. Growing businesses rarely have the same access.
Business Xray changes that.
What Is Business Xray?
Business Xray is a strategic intelligence platform built for founders who operate across borders, cultures, and markets — where mainstream advisory rarely reaches. It combines structured diagnostic assessment, consulting-grade analysis, and expert advisory — making the kind of strategic intelligence previously available only to large corporations accessible to growing businesses.
Phase 1
A structured assessment that surfaces your business constraints and assesses your answers against good practice for businesses of your type and stage.
FreePhase 2
One-to-one strategic advisory with our lead strategist, Dr. Edmund Osei Afriyie. For businesses ready to act on their diagnostic and implement structured strategic change.
Opening Soon · Join the WaitlistPhase 3
Half-day and full-day strategic sessions for founder cohorts, accelerator programmes, universities, and corporates. Edmund facilitates live strategic diagnosis and planning — using AI as an analytical instrument, not a replacement for human judgment. Participants leave with a structured 90-day roadmap built in the room.
AI-assisted analysis. Human-led strategy. Cultural intelligence built in.
Coming SoonPhase 4
Paid research reports on African market trends, diaspora consumer behaviour, cross-border business intelligence, and emerging market strategy. Produced to academic and consulting standards. Purchased by corporates, investors, development banks, and government bodies seeking evidence-based market intelligence.
Coming Soon · From £500How It Works
Answer structured diagnostic questions across six strategic dimensions: market position, operational efficiency, financial resilience, growth readiness, sustainability and responsibility, and AI and digital readiness. Takes under 10 minutes.
Your responses are analysed and assessed against good practice for businesses of your type and stage. Your key constraints and strategic observations are identified. Your report is ready in about a minute.
Review your performance scores and strategic observations, and join the waitlist for advisory support if you need structured help to implement.
Sample Report Output
A representative sample of strategic observations generated from a Business Xray assessment.
"Market positioning is unclear to external stakeholders — the business is likely losing high-value clients it never reaches."
"Revenue concentration in one client or channel is creating structural business risk that compounds as the business grows."
"Operational processes are founder-dependent — limiting scalability and creating delivery risk if capacity is stretched."
"Growth strategy lacks external benchmarking — decisions are being made without reference to comparable market performance."
Observations are generated based on your assessment responses and assessed against good practice for businesses of your type and stage.
Built For
You are building a business across borders and cultures — from pre-revenue to £1M. You have ambition but lack the structured strategic intelligence to grow with confidence. Business Xray gives you consulting-grade diagnosis and advisory at a fraction of the traditional cost.
Free Diagnostic · Advisory Waitlist OpenYou are a UK, European, or US business seeking to enter African markets or reach diaspora communities. You need cultural intelligence, market entry strategy, and operational readiness — not generic consulting. Business Xray brings academic rigour and on-the-ground insight to your expansion.
Strategic Engagements from £5,000You run programmes for African or diaspora entrepreneurs and need curriculum design, strategic facilitation, and business intelligence frameworks. Business Xray delivers structured Strategic Intensives for cohorts — online and in-person across UK and Africa.
Programmes from £10,000Leadership
PhD in Strategy & International Business · University of Birmingham
Business Xray is led by Dr. Edmund Osei Afriyie, with direct experience advising founders across African and diaspora markets.
Published researcher — Springer and Routledge
Contributing author on African entrepreneurship, sustainability, and stakeholder management — including work on multinational enterprises and SDG implementation in Africa, and technology-driven social impact entrepreneurship.
Peer reviewer — Business Strategy and the Environment, CSR & Environmental Management
Former advisor to 30+ African SMEs and startups
Research Associate — UK Health Security Agency
Founder — OneBar (onebar.uk)
Associate Fellow of the Higher Education Academy (AFHEA)
The Business Xray framework was piloted with 30 founders through an early workshop format, with two converting to ongoing advisory engagements — informing the structured diagnostic available today.
"Most founders building across borders and cultures have the ambition. What they often lack is the structured strategic intelligence to turn that ambition into sustainable growth. Business Xray exists to close that gap."
Your answers stay in your browser. We keep an anonymous record of your scores, with no answers or personal details, so we can see how the tool is used.
Your report is generated directly through Anthropic's API, which states it does not train its models on API customer data.
Materials from paid advisory engagements are handled privately, outside this platform.
You can choose to include your anonymised answers in our research on small and growing businesses. It is optional, based on consent, and no name, email or business name is stored with it.
This anonymous record is separate from any report you choose to save to your account, and never contains your answers or personal details.
If you request your full report, we keep your email address to send it.
Join founders around the world who are building with strategic clarity.
No sign-up · Under 10 minutes · Report ready in about a minute
Questions? Email hello@businessxray.co.uk